A culturally timed campaign connecting Uber Eats to the energy of Toronto Raptors fandom.

Role

Creative Director, Art Director

Agency

Behaviour Inc.

The Challenge

Uber Eats needed work that could show up in culture and feel native to Toronto sports fans.

The Idea

Connect food delivery to the rituals, energy, and shared moments around Raptors fandom.

The Execution

Developed creative that linked Uber Eats to game-day behaviour and Toronto basketball culture.

Results / Highlights

• Campaign work tied to one of Toronto’s strongest cultural sports moments
• Brand presence connected to fan behaviour and food occasions
• 106M+ Total Impressions
• 2.69M+ Earned Impressions

Why It Mattered

The work positioned Uber Eats as part of how fans experience the game, not just a delivery service outside of it.