Meet Patrick, a multi-faceted creative powerhouse with a track record of spearheading innovative campaigns and shaping brand narratives across diverse industries. As a 360 Creative Director and Senior Art Director, Patrick brings together a potent blend of leadership, mentorship, and strategic vision to drive impactful creative solutions. With a career spanning both agency and client-side roles, he has left an indelible mark on renowned global brands such as Canopy Growth, Molson Coors, Country Crock US, UberEats, Kellogg’s, and Coca-Cola, among many others.

With a knack for cultivating creative environments and fostering talent, Patrick is not just a leader but a mentor and culture hacker, pushing boundaries and challenging conventional thinking. This ethos extends beyond the boardroom as he has also served as an awards judge, advisory board member, and contributor to publications like Applied Arts Magazine, where he shares insights on creativity and innovation.

Beyond his professional endeavors, Patrick is a polymath with diverse interests and passions. From managing music artists and creating various success clothing lines in his earlier days to conquering the competitive BBQ circuit and earning the esteemed title of World Bacon Champion, he brings a unique blend of creativity and tenacity to everything he pursues. As the founder and administrator of one of LinkedIn’s largest marketing groups, 'Brand Activation: Swiping Through The Clutter,' Patrick continues to foster a community of over 35,000 global members, facilitating meaningful conversations and connections within the advertising and marketing landscape.

Patrick’s expertise spans a wide array of specialties, from creative direction and branding to digital marketing and entertainment marketing. With a keen eye for trends and a passion for storytelling, he continues to push the boundaries of creativity, leaving an indelible mark on brands and audiences alike. Whether it’s crafting captivating campaigns or championing emerging talent, Patrick remains at the forefront of innovation, driving brands forward in an ever-evolving landscape.

Info

Toronto, ON

patrick@iampatrickweir.com

+1 416 671 4332