Packaging and branding for a new line of products from one of Toronto’s most recognized BBQ brands.

Role

Creative Director, Art Director, Branding

Agency

Freelance / The MRKT Ventures

The Challenge

Cherry Street Bar-B-Que needed a product identity that could carry the credibility of the restaurant into retail and packaged goods.

The Idea

Create a product line that feels rooted in the smokehouse, but polished enough to live beyond the restaurant.

The Execution

Create a product line that feels rooted in the smokehouse, but polished enough to live beyond the restaurant.

Results / Highlights

• Product line branding
• Innovative first of it’s kind packaging design
• Retail-ready visual identity
• International Distribution in under one year

Why It Mattered

The work helped extend a restaurant brand into a product brand, giving loyal fans a way to take the experience home.