A brand campaign that helped move NOMA from online-only momentum to national broadcast scale.

Role

SVP Creative & Innovation Director, Art Director

Agency

FUSE Marketing Group

The Challenge

NOMA needed a campaign that could build attention efficiently and support the brand’s growth beyond online-only activity, following a recent recall on production issues in the cold.

The Idea

Create a simple, memorable creative platform that could work hard across digital, media, and broadcast.

The Execution

Developed a low-budget TV spot show in the Canadian Arctic and campaign assets that helped push the brand from online activity to national broadcast presence, addressing the production issues.

Results / Highlights

• Year 1 online only
• 77M+ media impressions
• 2.4M+ views
• TV spot produced on a $60K budget
• 198% sales increase OYP
• Moved from online to national broadcast by year 3

Why It Mattered

The work showed how a strong creative idea and efficient production could help a brand scale attention quickly.