Brand-building work that helped make Coors Light the #1 beer brand in Canada.

Role

VP Creative, Art Director

Agency

FCB Global

The Challenge

Coors Light needed work that could build distinctiveness, momentum, and mass appeal in the Canadian beer market.

The Idea

Make refreshment and coldness feel iconic, ownable, and impossible to miss.

The Execution

Created brand campaigns, outdoor, promotions, and activation work that helped define the Coors Light voice and visual presence in Canada.

Results / Highlights

• Helped build Coors Light to #1 in Canada
• Created some of the brand’s most iconic beer promotions
• Helped launch the first Coors Light sub-brand

Why It Mattered

The work helped establish Coors Light as one of Canada’s most recognizable beer brands, with campaign assets and promotions that became part of the brand’s identity.