A high-volume recruitment campaign that helped reposition business education as modern, ambitious, and culturally relevant.

Role

Creative Director, Art Director, Copywriter

Agency

The Method

The Challenge

Lang School of Business needed a campaign that could stand out in a crowded post-secondary market and connect with prospective students.

The Idea

Create a bold campaign system built around transformation, showing how business education can move students from where they are now to where they want to go.

The Execution

Developed a flexible campaign platform with more than 300 unique assets across programs, audiences, and channels.

Results / Highlights

• 300+ unique campaign assets
• 30% year-over-year increase in undergraduate applications

Why It Mattered

The campaign gave Lang a strong, scalable recruitment platform that could flex across programs while keeping one clear brand voice.