A social content system for an award-winning makeup artist with major film and television credentials.

Role

Creative Director, Art Director, Design, Copywriting

Agency

Freelance

The Challenge

Jordan Samuel needed social content that reflected the craft, credibility, and momentum behind his work.

The Idea

Build a content presence that treats makeup artistry as both high craft and high impact, with work that feels polished, current, and credible.

The Execution

Developed social creative, design, and copy to support Jordan Samuel’s profile and ongoing work across beauty, film, television, and education.

Results / Highlights

• 33% growth in follows over 3 months
• 423% growth in engagement over 3 months
• Head of Makeup Department for Netflix’s Frankenstein
• 2025 winner of Academy Award, BAFTA, MUAH Guild, Astral, Emmy,Satellite, and Critics Choice Awards

Why It Mattered

The work helped translate elite industry credibility into a stronger public-facing social presence.