Role: Executive Creative Director, Art Director
Agency: The Fourth Agency
HIGHLIGHTS:
• One-Day Pop-Up Tattoo Parlour in New York City
• Partnership w/ Celebrity Chef Aarón Sánchez (Masterchef)
• 50 Hours of tattoos sold out in under 60 minutes
•288M+ Media Impressions
• 132 National TV & Press Stories
• Featured on NBC, USA Today, HYPE & Fox
Role: Executive Creative Director, Art Director
Agency: The Fourth Agency
HIGHLIGHTS:
• Built the brand in social for over 4 years
• Millions of video views
• Thousands of posts & stories posted
• Product Launches, Activations, Content Series Development
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
Role: Creative Director, Art Director
Agency: Behaviour Inc.
Role: SVP Creative & Innovation Director
Agency: FUSE Marketing Group
HIGHLIGHTS:
• 226% increase in reach
• Achieved stunning growth of 5.6%
• Doubled the overall category growth for the year
• Brand engagement rates increased 500%
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
HIGHLIGHTS:
• Year 1 Online Only (Year 2 Results TBD)
• 77M+ Media impressions & over 2.4M views
• TV Spot on $60k budget
• Sales increase of 198% OYP
• From online to National broadcast (3rd Year Live)
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
HIGHLIGHTS:
• First of it’s kind
• Truck built from over 15,000 pounds of ice
• Over 2.5 million views and Facebook likes
• Over 81+ million earned media impressions
• Boosted battery sales by 50% that year.
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
HIGHLIGHTS:
• HSMA Gold Marketing Award
• Reached 25+ million customers during campaign
• Surpassed our goal of $10M in total revenue
• 50 Videos in 30 Days
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
Role: VP Creative, Art Director
Agency: FCB Global
HIGHLIGHTS:
• Successfully helped build brand to #1 in Canada
• Created some of the most iconic beer promotions ever
• Success launch of first Coors Light sub-brand ever
Role: Creative Director, Art Director
Agency: Behaviour Inc.
Role: VP Creative, Art Director
Agency: FCB Global
HIGHLIGHTS:
• Successfully helped build brand to #1 in Canada
• Success launch of first Coors Light sub-brand ever
• Feature DJ in OOH…not sure how or why?
Role: Creative Director, Art Director
Agency: Behaviour Inc.
HIGHLIGHTS:
• First time Tweed appeared in the TO Pride Parade (2018)
• Float featured Choir!Choir!Choir! and a 50+ person choir
• Custom songfest throughout the entire route
• Millions of impressions on and offline
• So successful it was used in other cities
• 2019….DUELLING PIANOS!
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
Role: VP Creative, Art Director
Agency: FCB Global
HIGHLIGHTS:
• Successfully helped build brand to #1 in Canada
• Created some of the most iconic beer promotions ever
• Most programs became evergreen programs (3-7 years)
Role: Creative Director, Art Director
Agency: Behaviour Inc.
HIGHLIGHTS
• Successfully launched #1 US Brand in Canada
• Creative surpassed targets
• Multi-City Tour saw thousands of engagements & samples
Role: SVP Creative & Innovation Director, Art Director
Agency: FUSE Marketing Group
Role: VP Creative, Art Director
Agency: FCB Global
HIGHLIGHTS:
• Successfully helped build brand to #1 in Canada
• Launched first Sub-Zero tap in North America
Role: Creative Director, Art Director
Agency: Behaviour Inc.
I have created hundreds of brand identities for everything from local brands to national brands and from booze to banks. Past clients have included brands like MTV, MTV Asia, Coors Light, Miller Genuine Draft, Sport Check, Jack Daniel’s and the NBA. Here are just a few for your perusal.
