A wide-ranging content and brand platform for one of Canada’s leading financial institutions.

Role

SVP Creative & Innovation Director, Art Director

Agency

FUSE Marketing Group

The Challenge

CIBC needed creative content and experiences that could make financial products, sponsorships, and services feel more useful and engaging.

The Idea

Create content and branded experiences that connect financial services to real customer moments.

The Execution

Led creative across content, digital, sponsorship, and experience-driven work for CIBC and related initiatives.

Results / Highlights

• Developed a range of content-led creative assets
• Supported digital, mobile, sponsorship, and customer experience work
• Created work across multiple CIBC brand touchpoints

Why It Mattered

The work helped bring a more engaging creative layer to financial communications, moving the brand beyond traditional bank messaging.