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SCOTTIES
'POWER OF 10'

Video for the Scotties 'Power of 10'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Anglea Lau
Writer: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski

COORS LIGHT
'EXPERIENCE'

New spot for Coors Light.
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

NABS
SLASHTAG: SCARY SOCIAL

Trailer for the NABS ' Slashtag'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Jeremy Burgin
Writer: Dima Zelikman
Writer: Heather Kinoshita
Editor: Mark Hajek

COORS LIGHT
MTV MUSIC AWARDS

Spot for the MTV VMA Sposnsorship
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson

COORS LIGHT ICED T
'CATCH'

Spot for Coors Light Iced Tea
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

COORS LIGHT
NHL 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

January 10, 201515 days ago

SXSW MENTOR SESSION ANNOUNCEMENT

I have been invited by the kind folks at South By Southwest to be a member of their SXSW Mentor Series in March. Stoked for the opportunity to share some knowledge with startups, creators, educators and whoever else needs a little help. More details to come...stay tuned and I will see y'all in the ATX in March.
December 23, 20141 month ago

EFFIE JUDGING IN JANUARY!

I am stoked to announce that I have been invited to join the Jury of this years' Effie Awards. Judging will take place in several cities including Toronto, Boston and New York City this year. This is a worldwide and world class awards show, one of the most sought after pieces of hardware. Look forward to seeing (and judging) some of the best creative in the world!
December 15, 20141 month ago

SOCIAL HANDLE CHANGE!

So I have had a lot of different online handles across multiple social  channels over the years, ADCD, ac_cd, weircreative, patrickweir and a few dozen others. It was time to streamline that shit! My new handle across 95% (hopefully 100% soon) of the social networks will be 'iampatrickweir', it will also be the .com URL for my site.
TWITTER: @iampatrickweir
INSTAGRAM: iampatrickweir
PINTEREST: iampatrickweir
GOOGLE+: iampatrickweir
YOUTUBE: adcdtv (awaiting change)
WEBSITE: www.iampatrickweir.com
October 28, 20142 months ago

CTV/CMA SUPER BOWL AD CHALLENGE JUDGE!

The CTV/CMA Super Bowl Canadian Ad Challenge launched in August and I have been selected as one of the team of judges. It's a great chance to get a piece of your commercial creative on the Super Bowl, while saving the million it costs to air it. That's right you can win the airtime with a great ad. CLICK HERE FOR MORE DETAILS.
October 2, 20143 months ago

SCOTTIES LAUNCHES 'THE POWER OF 10'

FUSE has launched a new piece of content called 'Power of 10' for Scotties Tissues. In honour of Breast Cancer Awareness Month, the video features a group of women who have been touched by the disease. Each of the women takes a moment to thank the people who supported them throughout their time. The video is posting 'off the chart' engagement results on Facebook and YouTube...if you call 15,000 times the norm 'off the charts'? It was an honour to be part of this project. Spread the word. CLICK HERE TO VIEW THE VIDEO!
September 10, 20144 months ago

BANG BANG BABY : TIFF 2014

I was asked to create the poster for the movie 'Bang Bang Baby', as part of the 2014 Toronto International Film Festival. You can check out the full poster on the IMDB link above. Watch for the movie when it hits full release. Saving the best for last, I even made it to the credits.
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