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SCOTTIES
'POWER OF 10'

Video for the Scotties 'Power of 10'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Anglea Lau
Writer: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski

COORS LIGHT
'EXPERIENCE'

New spot for Coors Light.
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

FUSE
INTERN VIDEO

Piece of content to promote FUSE Internships
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Angela Lau
Writer: Brook Johnston/Dima Zelikman
Editor: Angela Young

NABS
SLASHTAG: SCARY SOCIAL

Trailer for the NABS ' Slashtag'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Jeremy Burgin
Writer: Dima Zelikman
Writer: Heather Kinoshita
Editor: Mark Hajek

COORS LIGHT ICED T
'CATCH'

Spot for Coors Light Iced Tea
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

COORS LIGHT
NHL 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

January 6, 20163 months ago

BACK TO SXSW IN MARCH!

I am stoked to once again be chosen through the 2016 SXSW Panel Picker to participate as a speaker at the SXSW in Austin this March. I have been a long time attendee at SouthBy but I love participating. More details to come...
December 16, 20154 months ago

NYC GOLD!

Our campaign ‘F-Scapes’ for Fairmont Hotels North America has been awarded a GOLD! for UGC Campaign by the Adrian Awards. Think Oscars for the Hotel & Hospitality Industry. The FUSE/Fairmont crew are looking forward to heading to NYC in February to pickup the hardware at the Gala.
November 14, 20155 months ago

MIAMI AD SCHOOL ADVISORY & EFFIE AWARDS

What is better than being on one Advisory Council? Being on TWO! I am excited to continue to help build our industry into the future. Miami Ad School is coming to Toronto in the not to distant future and I will be helping along with other members of the advertising community to bring it to life. What’s better than one piece of news? TWO! I have also been asked again to judge this year’s Effie Awards in January! It is my favourite awards show and the North American work is outstanding.
November 10, 20155 months ago

SUPPORT THE TROOPS! TPL HELMET DESIGN

I had the chance to design a military helmet to help raise money for the True Patriot Love Foundation. It was part of a silent auction at their annual Gala in Toronto. I themed the helmet after Eddie Van Halen's infamous 'Frankenstrat', introducing 'Frankenhelmet'. It sold and helped raise some fund for a great cause supporting military families.
October 22, 20156 months ago

HELLO IAMPATRICKWEIR

As you can see I have now updated all of the branding on this site and all of my social media networks. In the new year,  I will be leaving all other past handles, emails and usernames in the dust. If you are looking for me, that is how you will find me. Here are my accounts in case you want to connect:
September 16, 20157 months ago

PROMO AWARDS HARDWARE FOR FUSE!

Myself and some of the FUSE team were out at the PROMO! Awards last night in Toronto. We were nominated for Cashmere’s ‘Power of 10’; a piece of content we created for Cashmere & the CBCF last year. We walked away with a Bronze for Best Sponsorship Campaign.
August 4, 20159 months ago

'POWER OF 10' MAKES PROMO SHORTLIST

At FUSE we were stoked to find out that Scotties 'Power of 10' made the 2015 PROMO Awards shortlist. Looking forward to September to see if it brings us home some hardware. More here: StrategyOnline: PROMO Shortlist Revealed
July 2, 201510 months ago

PANAM TRAINING VIDEOS

I was lucky enough to be given the honour of carry the torch for the 2015 PanAm Games in Toronto. Check out these three videos created at FUSE that highlight the intense training required for such a task. #1: PANAM TORCH: Running
#2: PANAM TORCH: Hand Up
#3: PANAM TORCH: Begin Workout
April 20, 20151 year ago

SENECA ADVISORY COMMITTEE

I am stoked to be joining the Seneca College Creative Advertising Program's Advisory Committee. The committee helps shape the curriculum for Seneca College's advertising program. I was brought on to bring a POV on content, technology, social and experiential. Looking forward to helping out at this great school for the next four years.
April 10, 20151 year ago

OASIS SKATEBOARD FACTORY ART SHOW

There is a great alternative high school in Toronto, called the Oasis Skateboard Factory. I have the opportunity to work with one of the students to create one of a kind skateboard for an auction & art show. The piece is called 'Pride' and help raise some money to send the kids on a trip to NYC. Look forward to working with the school in the future. Here is George Strombo and Luke from OSF in front of the board at the show.
February 24, 20151 year ago

INTRODUCING 'THE UNIT' @ FUSE

Do you remember your first time? FUSE has launched a new initiative called 'The Unit'. I have always believed in nurturing new talent and this new program helps me do that.
CLICK HERE TO VIEW THE VIDEO!
CLICK HERE FOR MORE INFO ON THE UNIT.
January 10, 20151 year ago

SXSW MENTOR SESSION ANNOUNCEMENT

I have been invited by the kind folks at South By Southwest to be a member of their SXSW Mentor Series in March. Stoked for the opportunity to share some knowledge with startups, creators, educators and whoever else needs a little help. More details to come...stay tuned and I will see y'all in the ATX in March.
December 23, 20141 year ago

EFFIE JUDGING IN JANUARY!

I am stoked to announce that I have been invited to join the Jury of this years' Effie Awards. Judging will take place in several cities including Toronto, Boston and New York City this year. This is a worldwide and world class awards show, one of the most sought after pieces of hardware. Look forward to seeing (and judging) some of the best creative in the world!
December 15, 20141 year ago

SOCIAL HANDLE CHANGE!

So I have had a lot of different online handles across multiple social  channels over the years, ADCD, ac_cd, weircreative, patrickweir and a few dozen others. It was time to streamline that shit! My new handle across 95% (hopefully 100% soon) of the social networks will be 'iampatrickweir', it will also be the .com URL for my site.
TWITTER: @iampatrickweir
INSTAGRAM: iampatrickweir
PINTEREST: iampatrickweir
GOOGLE+: iampatrickweir
YOUTUBE: adcdtv (awaiting change)
WEBSITE: www.iampatrickweir.com
October 28, 20141 year ago

CTV/CMA SUPER BOWL AD CHALLENGE JUDGE!

The CTV/CMA Super Bowl Canadian Ad Challenge launched in August and I have been selected as one of the team of judges. It's a great chance to get a piece of your commercial creative on the Super Bowl, while saving the million it costs to air it. That's right you can win the airtime with a great ad. CLICK HERE FOR MORE DETAILS.
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